About Mascot
Whether you and your mascot spend your time together hiking mountain trails or shopping chic boutiques, we guarantee the perfect items to allow you both to enjoy life with signature style.
Our goal at Mascot is to create unique products with exceptional quality and style. We strive to offer the finest assortment in the market, always attending to the smallest details.
It is Max, Lola, Riley and all the animals in our life, that motivate and inspire us at Mascot. We design our products to reflect all of the wonderful, funny, and unique qualities that each of our personal mascots possess. We hope you and your mascots enjoy. Stay Lucky!
So, give your biggest fan the very best... and a little luck, too.
Jeff Alexander, Founder & Creative Director
When Max (Boston Terrier) and Lola (Boxer) entered my life, I was totally prepared that life as I knew it would never be the same. I never imagined, however, how profound of an effect they would have on me. I suppose this is what many parents feel after their first child is born. I couldn't help but personify them - giving them opinions, values, likes and dislikes, and general attitudes toward life. Lola, for example, hasn't met a stranger she doesn't love. Max, on the other hand, is skeptical by nature - though he never turns down a game of ball.
It was out of this unexplained (and slightly humorous), yet quite common pet-owner behavior that I first became interested in designs that would stand up to Max and Lola's fashion standards. The seeds of Mascot were planted. In January 2004 I left my job to move to the East Coast, and with it brought my 12 years of experience in corporate fashion retail and home furnishings. Using the same design principles from my background in fashion, I set out to create quality four-legged fashion and accessories that Max and Lola would want to wear. After two years of design and development with my inspirations (and my luck!) by my side, I finally launched this wonderful brand called Mascot.
Stephanie Murray, Marketing Director
Stephanie joined Mascot in February of 2005. A new parent to an adorable shitzu-poodle mix named Riley, she knew at the first glance of her new pup that she was smitten. Trips to local pet boutiques became a weekly outing - and Riley was continually sporting the latest in doggy-style. Countless collars and leads later she met Jeff, and knew instantly that not only did she love the idea of Mascot, but that she found her passion - creating fashionable, yet down to earth quality pet products. Realizing there was an opportunity in Mascot to utilize her background in marketing and advertising, she took a chance and em“bark”ed on a new adventure - to continue to make the world a stylish place for her mascot... and the millions of other mascots out there who bring love and luck to their adoring owners.